
Removes 100% More Surface Stains in 3 Days*
Crest's most advanced 3D White toothpaste yet. This Crest 3D White toothpaste has 24-hour stain protection when paired with twice-daily brushing. The brilliance toothpaste formula contains fluoride that helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand.
*Vs. regular toothpaste. P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/22 vs. regular toothpaste.

Why Choose Crest 3D White Brilliance Toothpaste?
Removes 100% more surface stains in 3 days*
24-hour active stain prevention against surface stains with twice-daily brushing
Advanced Whitening Technology with Advanced Freshness and 2X longer cooling
Fluoride formula that helps to prevent cavities
Micro-cleansing teeth whiteners polish away surface stains
Adds luster & shine after just 1 use
Mint flavor with a lasting cooling sensation
#1 Dentist recommended at-home teeth whitening brand

1 Minute, Twice a Day to a Beautiful, Whiter Smile
Adults and children 12 yrs. & older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow.
Children under 12 yrs.: Ask a dentist.

Improve Result with LED
LED Blue Light System uses the same type of light technology dentists use. The LED light safely penetrates the enamel surface to weaken tough, yellow stains so that the teeth whitening ingredients in Crest 3D Whitestrips can work more effectively. The result is dramatically whiter teeth compared to using just Whitestrips.
- Whitens 50% better than strips alone in just three days
- Safe on enamel using the same whitening ingredient as dentists
- Lightweight, water resistant, disposable, handheld light weakens stains